Rolls-Royce to make nine special editions
The cars are all bespoke and dedicated to the careers of the likes of Ronnie Wood, Roger Daltrey and Dame Shirley Bassey.
Four of the cars have been unveiled at an event in central London this week. Each one has one-off features to suit the star it’s dedicated to – one has album artwork from The Who’s album Tommy for instance. All nine cars have the Union Jack on the C Pillar to symbolise that they all pay tribute to British musicians.
Rolls-Royce say the cars are the company’s way of thanking generations of British singers who have bought their models over the years. CEO Torsten Müller-Ötvös said: “So many [artists] have turned to Rolls-Royce to celebrate their success with the ultimate display of originality and creativity. This collaboration – with some of Britain’s most celebrated musicians – promises to add to this legacy, creating truly unique collectors’ items.”
Bespoke designer Matthew Danton said: “It’s a great opportunity to celebrate some of those great icons and make cars that truly capture the essence of them.”
The cars are not made for the singers themselves; each one will be sold at a special auction with the proceeds going to a charity of the artist’s choice.
The Who legend Roger Daltrey said of his car: “It’s a beautiful car and I’m very proud of it, Rolls have done a wonderful job.”
Written by Chris Coates
Follow Chris on Twitter: @chriscoates95